(Very) Custom e-Commerce

The challenge

Boston Organics delivers fresh organic produce to thousands of Boston-area customers. The company needed an intuitive, mobile-friendly website through which their customers can easily place recurring orders and manage their preferences. With hundreds of perishable products being delivered to thousands of homes and offices, the solution needed to meet their highly specialized operational and integration needs.

Our solution

Working with our friends at N’ware Technologies, an SAP integrator, we designed and developed the website and mobile experience through which customers can subscribe and manage their orders, from any device. The website is responsive for phones and tablets along with regular desktops.

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Very Custom e-commerce
Boston Organics on iPad and iPhone

e-Commerce experience

The new website contains a clean design that makes it easy to quickly browse through hundreds of products. The navigation and filters are intuitive, improving the overall user experience.

Complex subscriptions, simplified

Simplicity and ease of use from any device is key when the signup process requires a lot of information from users.

Customer shopping personalization

Collecting data with a friendly interface makes users more likely to share their personal preferences and allows Boston Organics to personalize each product box.

End results
270% more pages per session

The navigation structure and information flow were improved, resulting in users visiting more pages per session.

170% more sub-page views

Users are navigating deeper into the website than before.

68% fewer bouncebacks

A smaller number visitors are leaving the website after viewing just one page.

40% increased session duration

Visitors are spending more time on the site, indicating that the design and content resonate with them.

Mobile adaptability

Like most people today, the customers of Boston Organics use all types of devices, including desktops, tablets and phones. Using responsive design and HTML5 wizardry, our design and front-end coding teams ensured that everything looked great and worked well on small to large screens across all operating systems.