Search engine optimization (SEO) is the process of maximizing the rank and relevance of your website in search engine results. In today’s increasingly online world, search engine results can be seen as the internet’s referrals, getting the word out about your company and bringing in new leads. If your website is visible and useful in customer search queries, your business will be stronger for it.

There are many factors that influence search engine rankings for web pages. These pages highlight some of the factors and show you how to put them into practice, particularly in filling out SiteRocket’s "add new page" or "page settings" dialog boxes.